Greentube and TonyBet sign deal to increase presence in Latvia

Novomatic's Digital Gambling and Entertainment division, Greentube, has joined hands with TonyBet to increase its presence in Latvia.

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TonyBet customers now have access to Greentube games including Sizzling HotTM, Book of RaTM Deluxe, Lucky Lady's CharmTM Deluxe, as well as titles from its Diamond LinkTM and Cash ConnectionsTM series.

In addition to Latvia, TonyBet plans to launch Greentube content in Spain, where it currently offers sports betting and an online casino offering through its TonyBet.lv domain.

The operator already holds 10 online gaming licences across the globe.

Opher Ben Zvi, Deputy Head of Sales & Key Account Management at Greentube, said: “This deal with TonyBet offers further evidence of our commitment to players in the Baltics and it’s fantastic to see our games go live in Latvia with such a significant operator.

"TonyBet has made great strides in recent years in building a large customer base with safer gambling at the heart of its strategy. We also look forward to serving its players in Spain in due course.”

Davis Skulte, Game Providers Key Account Manager at TonyBet, added: “We are convinced that this will result in a striking partnership and mutual growth in Latvia, soon to be followed by Spain and other markets.” 

Recently, Greentube purchased 80% of the stock in Ineor to acquire the software development company.

A Slovenia-based company, Ineor specialises in online gambling and sports betting. Before having a majority stake purchased by Greentube, it held a long-term partnership with Novomatic's Digital Gambling and Entertainment division. 

Elsewhere, Greentube recently expanded its presence in the US through its entry into Connecticut. 

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