The next three Wings for Life Global Runs, starting on 7 May, will have Allwyn as their official global partner.
Wings for Life is an Austrian nonprofit foundation that oversees the organisation of the race.
To find a treatment for spinal cord injuries, the Wings for Life World Run, founded in 2014, donates 100% of all entrance fees and donations to academic research and clinical trials around the world.
With over 1 million participants in 195 countries, it has raised €38.3m ($45.8m).
Over 6,000 workers from Allwyn and its subsidiaries will be urged to take part and raise money.
The Wings for Life World Run saw 161,892 participants from 192 different countries in 2022, raising €4.7m.
Regardless of the time zone, the participants all begin at the same time.
Pavel Turek, Chief Global Brand and CSR Officer at Allwyn said: "At Allwyn, supporting good causes is central to what we do. We are proud to support the Wings for Life World Run across our markets in Austria, Czech Republic, Greece and Cyprus, and the UK."
Anita Gerhardter, CEO of Wings for Life, said: “I am delighted to welcome Allwyn to the Wings for Life World Run as a global partner. With its contribution, Allwyn will make a great impact on helping us to find a cure for spinal cord injury and change the lives of so many people.”