Yggdrasil signs partnership with BoyleSports

Yggdrasil has signed a multi-territory distribution partnership with BoyleSports.

yggdrasil boyle sports european deal
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Through the agreement, Yggdrasil’s portfolio of slots will go live across the UK and Ireland, including the Vikings series and Valley of the Gods. Also set to be made available to customers are titles featuring Yggdrasil’s range of Game Engagement Mechanics (GEMs), such as Raptor DoubleMax and Dragon Blox GigaBlox.

Yggdrasil noted that the deal will further broaden the group’s reach in mature European markets as it aims to “consolidate its position as a pioneering slots provider in the industry.”

BoyleSports Gaming Director Steve Payne commented: “Yggdrasil has a proud history of creating cutting-edge, fan-favourite slots and we’re delighted to take its leading content live. 

“We know our customers will enjoy this fantastic portfolio, and we look forward to working with Yggdrasil for the foreseeable future.”

Yggdrasil added that, having been in business for over 40 years and running both retail and online operations, BoyleSports has an established footprint across the UK and Ireland.

“We’re thrilled to partner with BoyleSports, an incredibly well-known brand across the UK and other regulated markets,” said Yggdrasil Chief Commercial Operations Officer Andrew Pegler. 

“We want to join forces with established, forward-looking brands and BoyleSports is another strong collaboration for us.”

Yggdrasil is currently celebrating its 10th anniversary, with the company noting that 2023 will see the group focusing on further boosting its portfolio and geographical reach as part of its growth strategy.

In other partnership news this week, 7777 gaming has signed an agreement with B2B iGaming platform and software provider EveryMatrix.

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