Highlight Games launches IIHF World Championship with Coolbet

IIHF World Championship is a collection of high-impact slams, slap shots, and saves from vintage tournament footage from some of the most recognisable IIHF teams in history.

Nick Gardiner, Co-CEO of Highlight Games, said: “I’m delighted that our IIHF World Championship product is now live with Coolbet. This product strengthens our varied portfolio of content and is sure to be well received in Coolbet’s key global markets.”

Endre Nesset, Coolbet President, said: “Coolbet is thrilled to supply IIHF World Championship to our valued customers. This unique, fast-paced product will be a hit with ice hockey fans across the globe. We look forward to the continued success of our business collaboration with Highlight Games.”

Highlight Games recently announced that, in addition to its current lineup of virtual sports video games, it would soon add a virtual horse and dog racing goods to its content portfolio.

In the past, the London-based game developer has worked with Island Broadcast Media to create games including IIHF Hockey, NBA Last 60 Basketball  and Soccerbet. A variety of products based on horse and dog betting events will now be considered for addition.

In the meantime, Highlight Games renewed its exclusive agreement in September 2022 to access archived Turkish Super Lig football footage for use in its gaming, lottery and sports betting products.

Turkish Soccerbet from Highlight Games has been made available on the market since 2019 thanks to the distributor, Sisal Sans, and its partners the Turkish National Lottery.