UltraPlay is a betting solutions provider for online bookmakers. It offers a turnkey platform focusing on live sports betting, online casinos and blockchain technology.
The deal was made just three months after the launch of Cubeia Nano, the white-label platform from Cubeia that sees the integration of casino, sportsbook and casino products in one place. It was designed to meet the rising demand for crypto casinos.
Fredrik Johansson, CEO & Founder, Cubeia, said: “We have been actively looking to expand our product range with another sportsbook provider for some time, and selected Ultraplay after exploring a number of different options via a thorough evaluation process.
“This partnership with UltraPlay represents a key milestone in our ongoing development by significantly strengthening our proposition in a highly competitive space with a world-class sportsbook platform and solutions provider.”
This agreement will allow for significant expansion from Cubeia, as UltraPlay covers more than 100 sports and 70,000 live events per month through its platform.
UltraPlay also allows customers to wager in different ways, such as with cryptocurrencies like Bitcoin. They are also a big provider of esports betting odds and solutions, offering a hybrid esports live betting model.
Mario Ovcharov, CEO, UltraPlay, added: “This game-changing partnership brings together two like-minded enterprises that have a razor-sharp focus on providing best-in-class solutions.
“We look forward to a long and productive collaboration with Cubeia that will yield outstanding results and exciting future opportunities.”