Bakkt is a technology platform for the management of digital assets, such as cryptocurrency. Further details on the exact cryptocurrency solutions Caesars will use will be released later.
The deal will allow Caesars Rewards members to redeem Rewards Credits through the Bakkt Crypto Rewards system.
Megan Rodriguez, SVP of Loyalty and CRM with Caesars Entertainment, said: “We are constantly looking for new and unique ways we can expand the wealth of benefits associated with Caesars Rewards, and it is that consistent push to improve that makes Caesars Rewards best-in-class.
“We look forward to exploring how Bakkt’s crypto offerings will differentiate Caesars Rewards and help us continue to be the leader in this space.”
The Zappos Theater, part of Planet Hollywood Resort & Casino, will also be renamed Bakkt Theater.
Jason Gastwirth, President of Entertainment for Caesars Entertainment, said: “Bakkt Theater showcases the best in live entertainment and experiences to match the extraordinary talent roster the venue features.
“We’re pleased that Bakkt recognizes the unique destination we’ve created at Planet Hollywood, and we are excited to have them join us in the venue’s next chapter.”
Bakkt’s Chief Marketing and Sales Officer, Mark Elliot, said: “As today’s customers grow to be increasingly savvier online, we look forward to offering new crypto options to millions of Caesars’ customers.
“We’re thrilled to solidify our relationship with Caesars with the naming of Bakkt Theater and the integration of Bakkt Crypto Rewards into the Caesars Rewards program.”
