Published
Land-BasedCasinoPartnerships

Bakkt Holdings announces deal with Caesars Entertainment

Bakkt has signed a deal with Caesars Entertainment regarding its Caesars Rewards program.

bakkt holdings caesars entertainment
Listen To Article

Bakkt is a technology platform for the management of digital assets, such as cryptocurrency. Further details on the exact cryptocurrency solutions Caesars will use will be released later.

The deal will allow Caesars Rewards members to redeem Rewards Credits through the Bakkt Crypto Rewards system.

Megan Rodriguez, SVP of Loyalty and CRM with Caesars Entertainment, said: “We are constantly looking for new and unique ways we can expand the wealth of benefits associated with Caesars Rewards, and it is that consistent push to improve that makes Caesars Rewards best-in-class.

“We look forward to exploring how Bakkt’s crypto offerings will differentiate Caesars Rewards and help us continue to be the leader in this space.”

The Zappos Theater, part of Planet Hollywood Resort & Casino, will also be renamed Bakkt Theater.

Jason Gastwirth, President of Entertainment for Caesars Entertainment, said: “Bakkt Theater showcases the best in live entertainment and experiences to match the extraordinary talent roster the venue features.

“We’re pleased that Bakkt recognizes the unique destination we’ve created at Planet Hollywood, and we are excited to have them join us in the venue’s next chapter.”

Bakkt’s Chief Marketing and Sales Officer, Mark Elliot, said: “As today’s customers grow to be increasingly savvier online, we look forward to offering new crypto options to millions of Caesars’ customers.

“We’re thrilled to solidify our relationship with Caesars with the naming of Bakkt Theater and the integration of Bakkt Crypto Rewards into the Caesars Rewards program.”


Casino News Sponsor
Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Soft2Bet
Scientific Games
Digitain Malta
Follow Us

Facing Facts: Q3 2024 analysis

Gambling Insider takes a look at the Q3 results of operators...

Taking stock: The final count of 2024

Gambling Insider tracks operator and supplier prices of some...

CEO Special: Flutter CEO Peter Jackson – Playing to win

As the biggest publicly traded operator in gambling meets th...

CEO Special: Holland Casino CEO Petra de Ruiter – High flier

Petra de Ruiter, Holland Casino CEO, speaks to Gambling Insi...

A welcome from your host

A message from the Founder of the Global Gaming Awards and G...

From the event manager

A message from the Event Manager of the Global Gaming Awards...

From the Awards adjudicator

KPMG in the Crown Dependencies is the official voting adjudi...

The process

The Global Gaming Awards have deservingly earned the reputat...