This partnership will allow BWF to keep a watch on illegal betting in badminton.
A key component of BWF's anti-match manipulation operations is monitoring and investigations, which involve gathering player information, analysing match and competition information, and using data to look into potential match manipulation.
Antonio Zerafa, MGA Head of Financial Crime Compliance, said: “I am very pleased to see the Badminton World Federation added to the long list of Sports’ Governing Bodies whom the Authority already assists on a practical level and we look forward to working with the BWF’s Integrity Unit on any issues that may arise.”
Thomas Lund, BWF Secretary General, said: “This partnership helps the BWF Integrity Unit protect the integrity of the sport with MGA helping to facilitate the sharing of data between betting operators and the BWF Integrity Unit.”
GameArt recently received a licence from the Malta Gaming Authority (MGA), which had been long sought after. As a result, GameArt can expand its clientele to include all MGA-licensed companies.
Nevena Aleksieva, GameArt Head of Sales, said: “With the MGA licence under our belt, we will proceed to finalise deals with MGA-licensed operators and expand our business in regulated markets even further.”
Meanwhile, a new Yeet&Sweet initiative with a budget of €1m ($1.07m) was announced by GameArt in December 2022 which includes new games and a new promotional system.
Ten events will be held during 2023 as part of the Yeet&Sweet promotional strategy.