Muckleshoot Casino announces partnership with OPTX

Muckleshoot Casino will join OPTX’s portfolio of clients who use its data platform.

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OPTX is a casino intelligence agency that provides end-to-end solutions on slots, marketing, player development and artificial intelligence.

The platform OPTX provides also aims to eliminate inefficiencies by enhancing the best possible practices to support casino operations.

Muckleshoot Casino will use OPTX in all of its departments to simplify casino operational processes. This will be done by gathering and analysing player data, and presenting it in a clear way.

The insights can then be used to strategise the casino's plans in regards to customer retention and satisfaction rates.

Brooke Fiumara, Co-CEO of OPTX, said: “By selecting OPTX, Muckleshoot will have access to data that will create an unparalleled 360-degree view of their operations.

“OPTX will enhance its ability to apply data-driven strategies and operational alignment across the board.

“We are thrilled to welcome Muckleshoot Casino to the team!"

Muckleshoot Casino is based in Auburn, Washington, and was established in 1995. It is owned and operated by the Muckleshoot Indian Tribe.

The Muckleshoot tribe has used some of the revenue from the Muckleshoot Casino to reacquire land around the reservation, and to support numerous welfare and education programmes for their people.

Valdemar Maldonado Jr, Executive Director of Gaming Operations, said: “Being able to streamline our operations is key, and by utilising the most advanced principles in AI and data modeling, OPTX is able to provide actionable recommendations that have proven to increase player visitation and satisfaction, providing an unparalleled customer experience.”

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