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Operator bet365 launches Incentive Games’ $10m Mega March Bracket Challenge

A new jackpot title has been launched by bet365; the $10m Mega March Bracket Challenge.  

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Developed by free-to-play developer Incentive Games, the $10m jackpot title has been launched for the 2023 NCAA Championship in the US – commonly known as March Madness.  

The new title will feature a leaderboard and prizes based on points earned for correct predictions. Payouts will be given to the top 5,000 players on the leaderboard.  

The game challenges users to predict results throughout the tournament, with a top prize of $100,000 on the table. 

It is only a perfect bracket – where a player gets every match prediction correct – that awards a player $10m.  

The Mega March Bracket Challenge is free-to-play for new and eligible customers in New Jersey, Virginia, Colorado and Ohio in the US, as well as in Mexico and New Zealand.  

Incentive Games CEO and Co-Founder John Gordon said: “This is yet another slam dunk game for bet365, to help the brand stand out and acquire new customers in North America.” 

A bet365 spokesperson added: “Every expert is giving their opinion, but now it’s your chance to predict the outcome of this Mega March Bracket Challenge.

“The build-up to this iconic championship is exciting enough, and we hope the prospect of potentially winning $10m only enhances that excitement!” 

This jackpot title is not the only new game to go live during March Madness, as earlier this week, BetRivers launched its Basketball Squares game in partnership with PlaySugarHouse.  

Elsewhere, Betr has expanded beyond microbetting by launching its new core markets. This sees its players able to bet on ‘pre-match and in-play markets for a team to win, a team to win and by how much, and over/under on total points’ betting – all in time for March Madness.

Back in November, the operator announced a similar collaboration for the FIFA World Cup.

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22 March, 2023

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