LeoVegas sportsbook to be fully launched this week

The online operator announced in January it had partnered with provider Kambi to offer sports wagering, expanding on its casino vertical, which was previously the only form of gaming available on its site.

This is not the first time Kambi has struck a deal to launch a sportsbook this year, as it also agreed to be the provider of Mr Green’s sportsbook, which is set to launch in the autumn of this year.

Some aspects of the LeoVegas sportsbook are already live on the site, but the full offering will be made available this Friday.

LeoVegas Sport, which will offer wagering opportunities for sports including football, golf, horseracing and eSports, will be launched in the UK, the Netherlands, Norway, Finland, Sweden and Canada.

The launch marks the latest marketing effort from LeoVegas, after launching a television advertising campaign in the UK earlier this year for its mobile casino offering.

An elimination penalty shootout competition in June will celebrate the launch and coincide with the beginning of Euro 2016 on 10 June.

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David Cook served as an editor and writer for Gambling Insider from 2018 to 2020, where he played a central role in shaping the publication’s editorial direction. He oversaw the creation and implementation of the broader editorial strategy for Gambling Insider and its related publications, managing the production of 30 print magazines annually while also contributing to the management of GamblingInsider.com and a weekly digital newsletter.

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