He will oversee the company's commercial strategy, expanding its global footprint and ensuring its ongoing success in markets.
Prior to joining BGaming, Norder served as QTech Games' CCO, where he led the company's expansion throughout Asia and into new markets.
He is known for his ability to build trusting connections with customers and business partners, as well as for his strategic approach to business development.
Norder said: "I am excited to apply my knowledge and experience to BGaming. Our priority will be to establish trust and foster strong relationships with the company's partners. Our goal is to introduce the necessary tools to increase consumer interest, strengthen player retention for businesses, and continue to shape the future of the gambling industry.”
Marina Ostrovtsova, CEO of BGaming, said: “We are delighted to welcome a highly experienced CCO like Ulf to the BGaming team. We will benefit from his expertise as we continue growing our business and expanding our reach globally.
“Asia will be a big focus, utilising Ulf’s experience there, but so too will regulated markets like Greece, Bulgaria, Georgia, Slovakia and Spain.”
BGaming received a Class II licence from the Romanian National Gambling Agency in October 2022.
The company highlighted the importance of the licence's approval, saying it would let BGaming "boost its international reach and deliver its products to the Romanian market."
Ostrovtsova said: “BGaming’s content matches all the country standards, and we’re delighted to provide high-quality games for local operators and thousands of Romanian players.”