The men's professional golf European Tour, renamed the DP Tour in 2021, has named OlyBet as the Official Betting Operator of the competition in Europe for the next two years.
OlyBet is a games and gambling operator, based in Estonia. The company offers sports betting, casino games, poker and esports services.
Corey Plummer, the Chairman and CEO of Olympic Entertainment Group and OlyBet Holdings, said: “We are excited and privileged to announce a new European partnership between OlyBet and the DP World Tour.
“OlyBet will bring to sports fans more of the excitement and thrill of the moments that are so unique to golf and the world-class players filling DP World Tour tournaments."
The brand will be the official Betting Operator for Europe, with the exception of the United Kingdom and Ireland.
Meanwhile, it will provide up-to-date information on the tour at its casinos and sports bars. Content from the tour will also be hosted on its online streaming platform, OlyBet TV.
The operator will follow a minimum of 39 DP Tour tournaments across 26 countries this season.
Max Hamilton, Consumer and Commercial Director of the DP World Tour, said: “We’re delighted to welcome OlyBet to our partnership community.
“As a market leader in the gaming industry across the region, it has aspirations to expand its reach through partnerships with major sports leagues and teams.
“At the DP World Tour, we look forward to developing with OlyBet a strong platform to further our fan engagement across Europe.”