Published
Online

Operator Betfast signs new deal with Fast Track

Operator for the Brazilian market Betfast.io has signed a new deal with customer engagement platform Fast Track.  

Brazil betting uk
Listen To Article

The partnership will strengthen the position of both companies in the Brazilian market, according to Betfast. 

Furthermore, the deal comes after Fast Track’s integration of Open AI into its platform, for updated real-time data analysis and more player personalisations. Betfast says this only “enhances” the partnership. 

Fast Track CCO Jean-Luc Ferriere said: "We are thrilled to be partnering with Betfast.io and supporting them in their efforts to take their player engagement to the next level.

"Our powerful customer engagement platform will provide Betfast.io with the tools they need to create personalised experiences for their players, drive loyalty and ultimately grow their business." 

Khatlen Guse, VP of Betfast.io, added: "We are excited to be working with Fast Track and leveraging their cutting-edge technology to improve our player engagement and retention efforts.

"We believe this partnership will help us achieve our growth objectives in the Brazilian market and deliver exceptional, hyper-personalised experiences to our players." 

This latest partnership for Fast Track comes after it integrated the gameplay risk engine Greco into its platform in January 2023.  

Fast Track partners are now able to use Greco’s services to improve player segmentation and improve efficiency, according to the CRM provider.  

Essentially, clients can leverage Greco to facilitate the automation of player communications to deter players at the first sign of any dubious behaviour.  

The addition of Greco added another tool in Fast Track’s armoury, which it says helps operators to “innovate and grow.” 

Premium+ Connections
Premium

1xBet Partners

 
Premium

PIN-UP Partners

 
Premium

Sport Generate

 
Premium

Lynon

 
Premium

GammaStack

 
Premium

Galaxsys

 
Premium

Imagine Live

 
Premium

RISK

 
Premium

Revsharks

 
Premium

Digitain

 
 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...