Fast Track partners will now be able to use Greco’s services to improve player segmentation and improve efficiency, according to the CRM provider.
Essentially, clients will be able to leverage Greco to facilitate the automation of player communications to deter players at the first sign of any dubious behaviour.
The addition of Greco adds another tool in Fast Track’s armoury, which it says helps operators to “innovate and grow.”
Greco CEO and Co-Founder Ozric Vondervelden said: “This integration marks an important milestone in our long-term strategic partnership with Fast Track.
“We believe that operators make sub-optimal decisions all the time! This is due to poor financial and behavioural analytics. Greco's goal is to determine the behavioural risk and theoretical value of every player, under every circumstance.
“These metrics have the power to reshape everything; player segmentation, bonus abuse management, player rewards, affiliate payout calculations and player lifetime value modelling. This integration provides our joint partners with a seamless process for acting on our insights.”
Fast Track CEO and Co-Founder Simon Lidzén added: "We have been following the development of the platform very closely and are extremely pleased to be able to offer Greco's Gameplay Risk Engine to our partners. Our partners can now put gameplay analysis and player risk management on autopilot”.
In 2022, Fast Track partnered with Snabbis, a Swedish operator. Per the deal, Fast Track provided Snabbis with a solution that would enable them to offer engagement experiences throughout a player’s lifecycle.
