The agreement that led the Cincinnati Bengals to choose Betfred USA Sports as its official partner in sports betting was facilitated by SCCG Management in July 2022.
As a result of this collaboration, the Bengals has chosen SCCG Management and its Founder and CEO, Stephen Crystal, to help with the market access procedure for a second "skin," or branded mobile sportsbook partner, to further expand the Bengals brand among sports bettors.
Crystal is a regular Gambling Insider and Gaming America contributor, having joined us for a GI Huddle at ICE London.
Crystal said: "We couldn't have found a better partner than the Cincinnati Bengals to showcase the growth of our sports marketing division. The Bengals team has a vision for their organisation that is positive, and growth-focused – we are honored to have been asked to be a part of it again.”
The Bengals management team will work closely with SCCG Management to identify a new partner whose brand, technology, and reach will be beneficial to both their company and their supporters.
SCCG Management has secured sponsorship agreements with the Cincinnati Bengals, Las Vegas Golden Knights, Colorado Rockies, Denver Broncos and Iowa Cubs.
It has also led to business development partnerships with the Northwoods Baseball League and the American Cornhole League, a consultation agreement with Major Arena Soccer League, a data distribution and co-development strategic partnership with America Ultimate Disc League, a partnership with Hendrick Motorsports to leverage data, co-development and partnerships with other sports teams.