SCCG Management will extend its partnership with fully licensed peer-to-peer video game betting platform, Gamer Wager.
The betting intermediary hopes to expand into North America with its Gamer Wager USA white-label product, which will include updated features and functionality.
It will be offered to operators as a SaaS business model and is expected to release later this year.
Stephen Crystal, SCCG Management Co-Founder, said: "We are thrilled to strengthen our partnership with Gamer Wager.
“Since its launch, Gamer Wager has proved to be a reliable and innovative platform for peer-to-peer video game betting.
“We look forward to assisting with the distribution of their new white label features and functionalities to the North America market.”
The first peer-to-peer platform from Gamer Wager launched in the UK market in October 2019.
It currently offers esports titles including Fifa, Madden, Warzone, Rocket League and Apex Legends.
Carl Rogers, Co-Founder of Gamer Wager, said: "We are extremely delighted to be extending and strengthening our partnership with Stephen Crystal and the team at SCCG Management.
“With their guidance, we are confident that we can continue to deliver the best gaming experience to our users and expand our reach in the US market.
“We are proud to be led by the most experienced advisory team in the iGaming and casino industry in Stephen Crystal and SCCG Management."
As well as its Gamer Wager USA white-label product, Gamer Wager also plans on releasing a PC roster to its current games market soon.
Earlier this year, SCCG Management extended its partnership with virtual sports game provider, Golden Race.