Unibet launches in the metaverse

The experience will allow customers to access a range of Unibet products in the metaverse.

enter metaverse
Listen To Article

Unibet has released a new user experience in the metaverse, the virtual platform that enables people to interact with a digital environment.

The Unibet Arena will provide people with the chance to explore a number of sports and casino game challenges.

Players will be able to play football, tennis, basketball and poker games, as well as take part in boxing matches.

Each sport has its own dedicated arenas and mechanics for players to experience.

There are a total of 14 different challenges for players to complete, including secret areas and bonus games.

Pierre Reboux, Marketing and Sponsorship Manager for Kindred, said: “In line with our Kindred Value, 'We seek to innovate,' we have decided to explore this new territory.

“While many 'universes' are available for brands within the metaverse, we have decided to collaborate with The Sandbox, a French online gaming platform that offers a unique and immersive experience to become the first betting experience in their platform.”

Unibet will also provide a responsible gaming house to ensure Unibet’s tools are accessible to players in the metaverse.

To support the release, Unibet hosted social media contests to reward players with exclusive trophies.

The Unibet Arena launched during French Week, a celebratory event that showcased 14 French brands and their products in the Metaverse.

Unibet is a global brand of Kindred, that offers sports betting, casino games, poker and bingo in over 20 different languages.

Recently, another of Kindred’s proprietary platforms was approved for the New Jersey market.

Premium+ Connections
Premium Connections
Executive Profiles
Live! Casino and Hotel Louisiana
The Star Entertainment Group
Follow Us

Global Gaming Awards Asia-Pacific: Going live

The Global Gaming Awards Asia-Pacific are set for their firs...

Preview: SiGMA Asia 2024

SiGMA’s annual Asia summit comes back to Manila – signif...

Company profile: Praxis Tech

Being payments ready in Asia - A call to action for iGaming...