Soft2Bet secures new Swedish B2B licence 

With an aim to grow in the Swedish market, Soft2Bet has been approved a new five-year licence to operate in Sweden.

Soft2Bet secures new Swedish B2B licence 

Soft2Bet, operator group and platform provider, has announced that it has been approved by the Swedish Gambling Authority to receive a B2B permit.

With Danish, Irish and Maltese licences in its current portfolio, Soft2Bet’s latest licence addition is with Sweden. IGaming provider Soft2Bet has been awarded a B2B licence to supply its online gaming software and services in the growing Swedish market. 

The new, five-year licence (valid between the 1 of July 2023 until 30 June 2028) will allow Soft2Bet to offer this licence to its new and existing partners who are looking to work in the Swedish market. The idea is that this will be beneficial for all of its brands, particularly the latest one Soft2Bet launched in Sweden, Betinia.

This means players at licensed online gambling operators in Sweden can now explore Soft2Bet’s portfolio of 8500+ casino games which are deployed on over 60 websites. Soft2Bet also has 120 game providers and 150 payment methods to choose from; resulting in plenty of choice for players. 

Soft2Bet’s General Counsel, David Yatom, said: “Soft2Bet has been focused on the Swedish market for quite some time  now and so, we are pleased to be cementing our footprint in the Swedish market both in the B2B and B2C spheres. This is a terrific achievement for the company which will be followed by many others.”

In January, Soft2Bet entered Denmark for the first time via its Betinia brand.  

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Lucy Wynne
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Lucy Wynne is a journalist who served as a Staff Writer at Gambling Insider from April 2023 to November 2023, contributing news coverage and feature content focused on the global gambling and iGaming industries. During her tenure, Lucy reported on regulatory developments, operator strategies, market trends and key sector shifts, delivering clear, timely journalism for a professional B2B audience.

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