PlayStudios signs content licensing agreement with IGT
PlayStudios has secured a content licensing agreent with casino content provider, IGT.
The licence will allow PlayStudios to use IGT’s free-to-play, chance-based games to be added to its channels.
PlayStudios is an iGaming developer and publisher and is also the creator of the playAwards loyalty platform. The playAwards loyalty scheme permits players (across all games) to earn real-life rewards off the back of free-to-play mobile games; where players’ in-game currency can be exchanged for real-life rewards.
The real-life rewards that can be redeemed are from a collection of partners such as: MGM Resorts International, Hippodrome Casino, Resorts World, Hilton, Wolfgang Puck, Gray Line Tours and more.
The first three game titles scheduled for release are: Wolf Run Eclipse, Money Mania Pharaoh’s Fortune and Wheel of Fortune Cash Link Australian Outback. These new games will be available in PlayStudios myVegas slots later on this year.
Jennifer Fales, IGT VP Global Licensing and Social Casino Gaming, said: “IGT is excited to share our incredible content such as Wolf Run Eclipse and player-favourite Wheel of Fortune slot games in a casual game format with PlayStudios’ rapidly growing audience of highly engaged casual gamers.
“By putting IGT’s popular content into the hands of PlayStudios’ millions of players, we are extending the reach of many of the most celebrated themes of all time and enabling players worldwide to enjoy IGT content in a compelling, free-to-play format.”
Katie Bolich, Co-Founder and Head of Product at PlayStudios, said: “To have the opportunity to work with IGT and bring its proven content and game models to our casual, free-to-play audience is a win-win.
“Our players get to experience some of the most popular casino titles on the market and IGT gets to reach a broader audience as we extend its content beyond the casino floor.”
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