Air Dice signs distribution agreement with Rootz

Rootz has added Air Dice’s games to its catalogue.

A distribution agreement has been signed between game developer Air Dice Group, and Malta-regulated and licensed Rootz.

Victor Borg Barthet, Director and CEO of Air Dice Services Malta, said: “We are delighted to provide Rootz with our games portfolio that includes Neon Shifter and Wandering Devourer.

“In a short space of five years, Rootz and its consumer-facing casino brands have leveraged a platform focusing on using technology to deliver a superior player experience. We look forward to feedback from Rootz’s casino players to our games, which we are confident they will enjoy.”

Lasse Rantala, CEO of Rootz, said: “I can appreciate a fellow Nordic company’s growth. As with Air Dice, we have many shared values that include tech development and application and the use of business intelligence and reporting tools.

“Of key interest to us is the integration of AI-driven gaming models that provide a seamless and player-centric user experience that offers great value in this commercial deal. We anticipate positive feedback from our players.”

Meanwhile, in March 2023, Air Dice Group recruited Rocio Moitino to serve as Sales Director for Latin American markets.

Moitiño said: “I’m delighted to join Air Dice as they have quality products and services that will fit the LatAm markets very well. I was delighted to join Air Dice as their games aim to interact with the player more, driving engagement and reoccurring revenues for partners.”

In February, global operator Rootz and supplier of retention services Enteractive partnered to offer reactivation services to gamers from inactive accounts in regions like Canada, Finland and New Zealand.