African operator Africa365.com and sportsbook provider Betby have announced a partnership that will see infiGaming content integrated.
This partnership will significantly improve Betby's product line.
The company's sportsbook presently features over 700,000 events in both conventional sports and esports.
The online gaming experience is being revolutionised by infiGaming, a cryptocurrency gaming platform provider. With the help of its technology and knowledge of cryptocurrencies, gaming companies can now design safe and engaging experiences for players all over the world.
Chris Nikolopoulos, Betby CCO, said: “Being able to partner with Africa365 will significantly improve our already outstanding offering.
"We are constantly striving to provide the widest range of content within our platforms and infiGaming’s portfolio and expertise will be invaluable as we take the next step to ensure players continue to engage with our products.”
Jordan Stone, Africa365 CEO, said: “Betby has established itself as a leading brand across the globe, and we are thrilled to sign this agreement which will allow our content to reach wider audiences.
"We pride ourselves on our commitment to innovation and staying ahead of the curve and we are sure that Betby will provide a first-class solution for our content to thrive.”
Richard Hogg, CEO at infiGaming, said: “We are thrilled to integrate Betby’s innovative portfolio of content, which is a testament to the growth that we have experienced. Betby’s reputation speaks for itself throughout the industry and we are sure players will respond positively to the engaging betting opportunities they will be able to access.”