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NEWS 20 October 2016

Betway becomes an Authorised Betting Partner

By Nicole Abbott
Betway has just signed a three-year agreement with British racing to become an Authorised Betting Partner (ABP).

Marketing Director at Betway, Anthony Werkman, said: “Betway have been a passionate supporter of British racing since 2014 and we have been engaged in positive discussions with the BHA for the past few months. We are thrilled that we are able to continue our support in the future by becoming an Authorised Betting Partner.”

The company is now making voluntary payments to help fund British racing and, in turn, will receive a number of benefits of being an ABP, including access to discussions with racing regarding fixture criteria, the ability to negotiate sponsorship or commercial marketing rights, preferential pricing structures with media rights holders, and access to WiFi services.

Betway’s current flagship sponsorship is the Betway Queen Mother Champion Chase at the Cheltenham Festival. Other major racing sponsorships in the firm’s portfolio include the Betway Chester Cup, Betway Yorkshire Cup and Betway Great Voltigeur Stakes.

Nick Rust, Chief Executive of the British Horseracing Authority (BHA), stated: “We’re delighted to welcome Betway as an Authorised Betting Partner of British racing [...] We are grateful to them for joining the growing number of leading remote operators who recognise the importance and mutual benefit that a partnership approach between racing and betting can bring to the sport.”

RELATED TAGS: Land-Based | Marketing | Sports Betting
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