× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine
GGA 2020 AffiliateCon
NEWS 23 November 2016

ASA reprimands Coral for ‘misleading’ Euro 2016 promotion

By Nicole Abbott
The Advertising Standards Agency (ASA) concluded their investigation into Coral's Euro 2016 advert, which was ruled ‘misleading’ and banned by the authoritative body.

This investigation was instigated by a customer complaint, who claimed that he was told that he was not eligible for the offer promoted by the ad because his Connect card was in-shop only, and the offer was only available to multi-channel Connect customers.

The ad itself stated: “FREE £5 BET. BET £10 ON A TOURNAMENT WINNER GET £5 EVERY TIME THEY WIN*” and “AVAILABLE TO NEW & EXISTING CONNECT CUSTOMERS IN ANY CORAL SHOP”. Small print linked by an asterisk beneath the ad stated: “Available to multi-channel Connect customers in any Coral shop”.

Coral responded by admitting that there was a mistake on the advertisement, as the offer was available to both multi-channel and in-shop only Connect customers. Coral informed the ASA that the customer was also wrongly informed by the customer service team member.

The ASA decided that the ad was misleading and self-contradictory. The ASA have refused to allow Coral to display the ad in its current form, and warned Coral that its future qualifications must clarify, as opposed to contradict, the promotion’s headline.
RELATED TAGS: Land-Based | Legal & Regulatory | Sports Betting
IN-DEPTH 18 February 2020
A decade to remember

Digital Isle of Man
Legal and Jurisdictions
Digital Isle of Man is responsible for the thriving Digital sector in the Isle of Man, spanning the Island's international ...
Systems and Software
BetConstruct is a global award-winning technology and services provider for online and land-based gaming industry. BetConstruct's innovative and proven offerings ...
Global Gaming Awards
Industry Awards
The Global Gaming Awards London recognise the most innovative companies and individuals of the gaming world. The Awards are powered ...
Systems and Software
NSoft is an award - winning internationally recognized software solutions provider for betting industry. The company has more than 200 employees ...
PR and Marketing
ActiveWin has ripped up the rulebook on the traditional agency prototype. Our model is based on performance - as you ...
Systems and Software
The Leading iGaming Software Supplier in Asia
1xPartners is the innovative and exciting affiliate program offered by 1xBet, one of the world's leading sportsbooks and casinos. Offering ...
Newgioco Group
Systems and Software
Newgioco Group, Inc. (OTCQB:NWGI) is a premier leisure betting technology company providing regulated online and land-based gaming and sports ...
Systems and Software
We have partnered up with deVRealm in a joint venture for the development of new gambling technology platforms. The primary ...
Zimpler provides a complete In and Out payment solution for online services. That means we take care of identifying the ...