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NEWS 4 January 2017
Ruben Sigala appointed CMO of Caesars Entertainment
By Nicole Abbott
Following a successful interim period, Ruben Sigala has been appointed Chief Marketing Officer

of Nevada-based casino operator Caesars Entertainment.

Sigala, who has provisionally served as CMO since May 2016, will be appointed with immediate effect upon regulatory approval.

In 2005, Sigala began his career at Caeser’s Entertainment as vice-president of business strategy and revenue management, and was promoted to senior vice-president and chief analytics officer in June 2011.

Sigala was a consultant for Ernst & Young’s National Cash Management Practice prior to joining Caesars, and spent over two years as a special projects manager for Princess Cruises.

Mark Frissora, president and chief executive for Caesars Entertainment, said: “During his 11-year career with the company, Ruben Sigala has led analytics, pricing, yield and revenue management functions, and launched customer segmentation, big data and performance management platforms, which have played key roles in our recent operational accomplishments.

“As interim CMO, Ruben has demonstrated the critical leadership and executions skills necessary to lead our marketing teams’ pivotal role in our long-term success, and to collaborate effectively with our property and corporate leadership teams as we prepare to emerge from the CEOC bankruptcy process.”
RELATED TAGS: Land-Based | Industry | Marketing | Casino
IN-DEPTH 21 February 2018
Blockchain: Better the Devil you know?
The battle of the blockchain rages on. The technology that underpins cryptocurrency has proved deeply divisive, both in the gaming industry and wider financial markets. Up until now blockchain has suffered from a reputation as a tool for circumvention of controls and a platform for the underworld, but could the decentralised and transparent nature of the technology transform the gaming landscape as it promises? We asked two of the world's leading experts on blockchain gaming if it has finally come of age