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NEWS 9 February 2017

Betway becomes Grand National partner

By Caroline Watson
Independent bookmaker, Betway has signed a seven-figure three-year deal with Aintree Racecourse to become the official betting partner of this year’s Grand National Festival.

Increasing its profile within the UK racing sector, Betway adds the high coverage sponsorship to its existing sports portfolio which includes sponsorship of the Champion Chase at the Cheltenham Festival, which has expanded its backing to sponsor this year’s top race meeting in the North West.

As part of the deal Betway – which gained Authorised Betting Partner status in October 2016 - will sponsor four Grade One contests over the three days at the Merseyside course.

Anthony Werkmam, Marketing and Operations Director at Betway comments: “The Grand National Festival at Aintree is a hugely important race meeting we’re delighted to be its new official betting partner. With the Betway Champion Chase in march, the Betway Lincoln on 1 April and now our sponsorship at Aintree, spring is going to be a very exciting time of year for us.”

John Baker, Managing Director of Aintree Racecourse adds: “We’re thrilled to welcome Betway as the new official betting partner of the Randox Health Grand National Festival in a three year deal. The year’s Grand National is already lining up to be another spectacular race with 110 quality entries announced last week. “

RELATED TAGS: Marketing | Sports Betting | Industry
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