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Event: Sportsbook Management Academy 2017

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Sportsmanagementacademy
ling Insider sits down with Lee Richardson, CEO & Founder of industry advisory Gaming Economics about the Sportsbook Management Academy. This year, over four comprehensive days, Richardson will be guiding attendees through the key “do’s and dont’s” when creating a profitable sportsbook operation.

Time: 10:00 – 18:00
Date: 25 – 28 April 2017
Venue: Hippodrome Casino, London, UK

Why is this event essential for those wanting to expand their knowledge in this industry?

In Europe alone, the online sports-betting market is worth £5bn. As high-value sector, it’s also a highly-competitive, and highly-dynamic, marketplace, making it essential that anyone already operating within it, or considering market-entry, is as well-prepared as they can be for the current and future challenges.

Our course has been developed for a wide audience, whether experienced operators looking to learn something new or different, developing brands hoping to gain market share, plus new entrants, who need to learn the key “do’s and don’ts”.

What do you hope to achieve with this event? What will attendees gain?

We’re confident every delegate will learn a lot from attending this course, which has been designed and developed from current industry-feedback. We expect all delegates to gain from following the “6 Ps” for how to better manage an online sportsbook, namely Perspective, Product, Profit, Promotion, Planning and People. Delegates will also benefit from meeting and networking with industry peers from a wide range of backgrounds.

Can you give us more of an idea about the trends and issues that will be discussed?

We will certainly be examining how the industry got here, where is the direction of travel, and what the future might look like. Delegates will be in a good position to decide how to take advantage from these insights, whether that would be in areas like modern trading practice and principles, new product development and betting trends, through to highly-topical issues such as consumer protection and e-sports.

We will certainly be examining how the industry got here, where is the direction of travel, and what the future might look likeLee Richardson, CEO & Founder of Gaming Economics
Can you tell us a bit about the trainers?

Lee graduated with an MBA from the University of Strathclyde and is a Fellow of the UK Chartered Institute of Marketing. He held senior marketing and commercial roles with the Hertz Corporation in both the UK and Europe, whilst over the past 15 years has had CEO/COO positions with Tote Direct, Coral-Eurobet plc, Chartwell 2Games International, Boylesports and ONEworks. During this time, he has managed trading rooms in the UK, Gibraltar and Ireland, and led the team which developed the Tote Scoop6, the first new TV horseracing bet in 25 years.

Currently, Lee is the founder/CEO of Gaming Economics, an international e-gaming consultancy and advisory business. He is also a business mentor with Bright Ideas Trust, an award-winning UK charity that provides start-up finance and business advice for young entrepreneurs.

What networking opportunities are available for attendees?

There will be a dinner for all attendees on the 25th April, taking place at the Hippodrome. We try to do this at each of our courses as it is a great way for attendees to meet their fellow attendees, network and encourages sharing whilst at the course too.
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