Casimba Gaming enters sports betting with launch of 247Bet
The new sportsbook, powered by Altenar, initially targets the UK market under White Hat Gaming’s licence with plans for international expansion.
Key points:
– Casimba Gaming launches sportsbook brand 247Bet, marking its entry into sports betting
– The product uses Altenar’s platform, with gamification and CRM tools from Smartico
– Expansion planned beyond the UK into European and North American markets
Casimba Gaming has launched a new sportsbook brand, 247Bet, marking its first move into the sports betting sector.
The Gibraltar-based company, which operates more than 20 casino brands, confirmed that the sportsbook will initially target the UK market under White Hat Gaming’s UK Gambling Commission licence.
Expansion into other European jurisdictions and North America is planned, with the company intending to operate under a Malta Gaming Authority licence in future.
Powered by Altenar’s sportsbook platform, 247Bet integrates CRM and gamification tools from Smartico and an affiliate programme through NetRefer.
Casimba Gaming stated the brand is designed to provide a “multi-channel” betting experience with an emphasis on user engagement.
Good to know: Casimba Gaming is actively hiring a Sportsbook Product Manager to oversee the brand’s promotional roadmap and strategy
Casimba Gaming has described the launch as a “natural next step” following its growth in the casino sector. In recent years, the company has expanded its offering through new market entries and content integrations.
In 2024, it launched Igni Games in Finland, a Pay and Play site featuring live casino products. In 2023, it added portfolios from both BGaming and Swintt to its online casino network.
The company’s B2B arm currently provides more than 6,000 titles from over 75 providers, with a footprint across multiple regulated markets.
The sportsbook launch comes at a time of increased competition in the sports betting sector, with iGaming operators continuing to diversify their products to strengthen brand portfolios.
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