Yggdrasil confirms bet365 partnership for Italy expansion
Agreement brings Yggdrasil slot titles to Italy.
Key points:
– Yggdrasil has partnered with bet365 to make its slot titles available to Italian players
– The collaboration marks another step in Yggdrasil’s expansion across regulated markets
Yggdrasil has expanded its presence in Italy through a partnership with bet365.
Under the agreement, bet365 customers in Italy gain access to Yggdrasil’s suite of slot titles.
The selection includes games such as Vikings and Valley of the Gods along with releases from YGG Masters studios.
Yggdrasil’s Game Engagement Mechanics (GEMs) are incorporated in the games and provide interactive gameplay features.
The collaboration is one of several steps Yggdrasil has taken in Italy and across Europe, allowing both companies to offer their existing customers access to a wider selection of slot games.
This follows the company’s previous agreements aimed at increasing the availability of its slot titles to new audiences. For example, Yggdrasil previously joined the Elantil Marketplace, enabling direct integration of over 400 titles via Elantil’s modular platform.
Good to know: In Italy, the ADM has listed 46 operators eligible for the next steps in online gaming, with any unlisted operator considered excluded as the country updates its gaming regulations
It also expanded into the Finnish market through a Fruity Entertainment integration, bringing proprietary titles and YG Masters content to brands Kaahaus and Spinnaus.
Jose Kadala, Yggdrasil CD, stated: “We’re thrilled to bring our award-winning slots and advanced mechanics to bet365 and boost its offering in Italy.
“Our commitment to rich graphics and immersive gameplay makes us a perfect partner for a market leader like bet365.
“Italy represents a key region for us, and this collaboration highlights our dedication to delivering unrivalled player experiences across regulated markets.”
A bet365 spokesperson added: “Yggdrasil’s dynamic content library delivers the engaging titles our players demand. We’re excited to introduce these games and see how they elevate our casino experience.”
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
