Ezugi strikes deal with PokerStars
The live casino supplier has partnered with leading online poker brand, PokerStars, bringing more of its products to players in the UK and Ontario.
Key points:
– PokerStars’ players in the UK and Ontario will have access to Ezugi products
– Games available will include Revolution Roulette, Ultimate Roulette, Unlimited Blackjack and Lucky 7
– Ezugi CEO references the possibility of adding further titles to PokerStars in the future
Evolution-owned Ezugi has expanded on its existing working relationship with Flutter-owned PokerStars, inking a new arrangement that will see more Ezugi products go live to PokerStars players in the UK and in Ontario.
Users in those areas will now be able to access games from Ezugi’s portfolio including: Revolution Roulette, Ultimate Roulette, Unlimited Blackjack and Lucky 7 online casino games.
While PokerStars has been going since 2001, Ezugi became a part of the Evolution group in 2018 and has been central to advancing the live-casino innovation into the mainstream – this ongoing relationship with a leading online casino brand will likely further entrench the vertical as a major growth opportunity.
Although it is the case that PokerStars already has access to a number of Evolution brands and games, this will expand the choice available to players and newly appointed CEO at Ezugi, Gilad Ben-Ami has hinted at the possibility of even more titles being added in the future.
Good to know: Evolution acquired Ezugi in 2018 for an initial consideration of $12m, a figure that had the potential to rise by an additional $6m
On the selection of games that are the subject of this deal, Ben-Ami added: “The release of Ezugi games to PokerStars clearly demonstrates the rich variety and innovative features of the Ezugi games portfolio.”
Ben Ami went on to shine a light on some of the innovative features within the games, expressing his confidence that they will prove to be a hit with PokerStars’ existing userbase.
On Ultimate Roulette which debuted in 2023, he said: “Ultimate Roulette is a unique multiplier Roulette that blends circus-themed fun and TV game show excitement.”
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