Catena Media purchases German affiliate network

This latest acquisition comes hot on the heels of the company’s acquisitions of Online Media and Newcasinos.com last month in deals totalling almost £23m.

Under the terms of the takeover, Catena Media is set to make an upfront payment of €4.2 million once the assets have been transferred to Catena ownership with Delilah holdings being entitled to a maximum earn-out of €2.24m based on the transferred affiliates performance over the next 12 months.

Delilah Holdings own the MrGamez.net and Spielekiste.de affiliate networks, which predominantly service players from Germany and Switzerland.

Catena has said that they expect both sites to generate sales of around €300,000 per quarter, with operating margins of around 80%.

In a statement announcing the deal, Catena Media CEO says Robert Andersson, CEO of Catena Media said: “The acquisition of MrGamez.net and Spielekiste.de will broaden our German presence and provide further growth in German-speaking markets. With this acquisition we are further strengthening our pan-European portfolio”.

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Robert Simmons

Gambling Writer

Robert Simmons served as a writer for Gambling Insider, where he was an active contributor from 2017 until 2018. Throughout his tenure, Robert executed in-depth market research and wrote over 500 news and press-release articles covering the global gambling industry under strict editorial standards and tight deadlines. He contributed editorial support to the production of five 100+ page Gambling Insider magazines, eight 25+ page Trafficology magazines, and five 25+ page special print focus editions. In addition, he produced 30 in-depth feature articles for print, secured over 30 contributions from external writers, and built long-standing professional relationships with industry stakeholders across all levels of the gambling sector.

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