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Catena Media purchases German affiliate network

By Robert Simmons
Online affiliate network company Catena Media has announced another affiliate acquisition with the purchase of iGaming affiliate sites belonging to German company Delilah holdings.

This latest acquisition comes hot on the heels of the company’s acquisitions of Online Media and Newcasinos.com last month in deals totalling almost £23m.

Under the terms of the takeover, Catena Media is set to make an upfront payment of €4.2 million once the assets have been transferred to Catena ownership with Delilah holdings being entitled to a maximum earn-out of €2.24m based on the transferred affiliates performance over the next 12 months.

Delilah Holdings own the MrGamez.net and Spielekiste.de affiliate networks, which predominantly service players from Germany and Switzerland.

Catena has said that they expect both sites to generate sales of around €300,000 per quarter, with operating margins of around 80%.

In a statement announcing the deal, Catena Media CEO says Robert Andersson, CEO of Catena Media said: “The acquisition of MrGamez.net and Spielekiste.de will broaden our German presence and provide further growth in German-speaking markets. With this acquisition we are further strengthening our pan-European portfolio”.


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