Mobile gaming and sports betting operator LeoVegas will become Norwich City’s principal partner for the next three seasons, with the company’s logo appearing on the team’s shirt along with branding at Carrow Road.
LeoVegas replace insurance giant Aviva, who have sponsored the club’s shirt for the past nine years. Norwich City’s new home strip is set to be launched on Saturday online and through the club’s official outlets.
The deal enhances LeoVegas’ growing array of sporting partnerships, with the company having become the official partner of Rugby Union team Leicester Tiger in January and Championship rival Brentford FC earlier this month.
Steve Stone, Managing Director of Norwich City, commented: “We are delighted to welcome LeoVegas as our principal partner for the next three seasons, and as such they are making a vital commitment to Norwich City. It has been a positive summer for the club commercially, and this lucrative partnership with LeoVegas will generate vital income into Norwich City.”
Speaking to Norwich’s official site, John Sinclair, Head of LeoVegas UK, added: “We’re very excited to be partnering with Norwich City, and this is a deal that cements LeoVegas’ presence in UK sport. We’re delighted to be working alongside the Canaries at the start of an exciting new era both on and off the pitch, and can’t wait for the new season to get started.”