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Lottoland relaunches affiliate program with Income Access

By Robert Simmons
Gibraltar based online lottery betting provider Lottoland has announced the relaunch of its affiliate programme in partnership with iGaming-focused marketing software and services provider, Income Access.

The new and improved version of the Lottoland affiliate programme has now migrated to the Income Access affiliate platform. Under the new Lottoland affiliate program affiliates can receive a revenue share commission structure of between 25% and 35%, depending upon net revenue.

Founded in 2013 and licensed by the U.K. Gambling Commission and Gibraltar Betting & Gaming Association, Lottoland allows players to bet on the outcome of some of the world's largest lottery draws.

Accessible in seven languages as well as English, the brand features transnational European lotteries EuroMillions and the EuroJackpot; American lotteries PowerBall and MegaMillions; the U.K. Lotto; the German national lottery; the Swedish national lottery; four Australian lotteries; and various other national lotteries in Europe, Asia and Latin America.

Lottoland also offers a number of online scratch card and instant win games including: Atari Star Raiders, Instant Millionaire and Everyday Payday, while EuroMillions Instant and Keno Play are among Lottoland's instant-win titles.

In a statement announcing the relaunch of the program James Dominique, Senior Affiliate Manager at Lottoland said: "We have chosen to relaunch our affiliate program on the Income Access platform, given the company's strong reputation in the affiliate marketing space.”

“We are impressed by the Income Access technology and the data our affiliate managers will now have at their fingertips, allowing our team to be more strategic when running the affiliate program and improving our overall marketing ROI."

Lorenzo Pellegrino, CEO, Income Access and Digital Wallets at Paysafe, added: "Lottoland is one of the most important global brands in the growing iLottery betting vertical, so we're excited that the brand has chosen to relaunch its affiliate program on our software. Given the brand's focus on a range of multilingual international markets, our platform's sophisticated ad targeting will ensure Lottoland's global growth continues in 2017 and into 2018."

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