Affiliate operator Checkd Media has announced the acquisition of sports betting social media affiliate business Oddschanger for an undisclosed fee.
Oddschanger was established in 2013 by Will Tyrrell and now has over 120,000 followers online and Checkd Media have confirmed that Tyrrell will be retained by the firm being appointed to the post of Head of Oddschanger.
Checkd Media is privately owned UK company based in Manchester which employs over 35 people. Its current portfolio of affiliate brands include: FootyAccumulators, TeamFA, AccaTracker, HorseTracker, GiveMeOdds, TheTennisTipster and TheWinnersEnclosure. Checkd Media also provides B2B services with white-label products and other business solutions.
In a joint statement confirming the deal, Jamie Knowlson, CEO of Checkd Media said: “Oddschanger is a brilliant brand and more importantly Will is a fantastic addition to the team here, we’re really pleased and believe Oddschanger will become a very strong brand within the industry.”
“There are some changes that need to be made with investment into the website and social growth, but I’m sure we will see Oddschanger become a key part of our portfolio.’’
Tyrell added: “I’m really excited to join the team after following the progression of the company for many years. I can’t wait to get involved and do what I can to help the market leaders continue to dominate the industry.”