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NEWS 1 September 2017

Betway secure Electronic Sports Global Tour sponsorship

By Harrison Sayers
Betway has announced will be the Head Sponsor of the Electronic Sports Global Tour (ESG) Tour in Mykonos this year. The competition will feature eight of the world’s best CS:GO teams battling for an impressive €200,000 in prizes, including €100,000 for the winner. The announcement was posted onto the popular eGaming website PvPRO.com.

PvPRO recently created the ESG to offer specialist eGaming tournaments in unique locations around the world featuring the greatest players and teams in the sport.

Anthony Werkman, Director of Marketing and Operations at Betway, said: “We are thrilled to partner with PvPRO.com for the ESG Tour in Mykonos. We can’t wait to see how the world’s best teams perform in this unique and exciting tournament location next week.”

The move follows Betway’s previous eSports partnership completed earlier in August which saw them team up with ESL Pro League.

Werkman added:“Our latest partnership is a continued sign of our commitment to the eSports industry, as we look to become increasingly involved through team and competition sponsorship, backed up by our unique and exclusive live odds feeds into the broadcast.”

Stamos Venios, CEO of PvPRO Ltd, said: “We are very happy to partner with a brand that is fully committed to growing the industry with financial investment and broadcast innovation, as well as a strong focus on integrity.

“We expect fans of the Betway ESG Tour to appreciate what this partnership will bring to the table of what is an already strong product in the sector.”

RELATED TAGS: Land-Based | Marketing | eSports
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