Published
Land-BasedMarketingeSports

Betway secure Electronic Sports Global Tour sponsorship

Betw

betwayesg
ay has announced will be the Head Sponsor of the Electronic Sports Global Tour (ESG) Tour in Mykonos this year. The competition will feature eight of the world’s best CS:GO teams battling for an impressive €200,000 in prizes, including €100,000 for the winner. The announcement was posted onto the popular eGaming website PvPRO.com.

PvPRO recently created the ESG to offer specialist eGaming tournaments in unique locations around the world featuring the greatest players and teams in the sport.

Anthony Werkman, Director of Marketing and Operations at Betway, said: “We are thrilled to partner with PvPRO.com for the ESG Tour in Mykonos. We can’t wait to see how the world’s best teams perform in this unique and exciting tournament location next week.”

The move follows Betway’s previous eSports partnership completed earlier in August which saw them team up with ESL Pro League.

Werkman added:“Our latest partnership is a continued sign of our commitment to the eSports industry, as we look to become increasingly involved through team and competition sponsorship, backed up by our unique and exclusive live odds feeds into the broadcast.”

Stamos Venios, CEO of PvPRO Ltd, said: “We are very happy to partner with a brand that is fully committed to growing the industry with financial investment and broadcast innovation, as well as a strong focus on integrity.

“We expect fans of the Betway ESG Tour to appreciate what this partnership will bring to the table of what is an already strong product in the sector.”

Premium+ Connections
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Executive Profiles
Interblock
Caesars Entertainment
Pragmatic Play
Flutter Entertainment

Global Gaming Awards London: Who will win Executive of the year 2023?

Gambling Insider takes a look at the nominations list for 20...

CEO Special: Flutter International CEO Dan Taylor returning to roots

Flutter International CEO Dan Taylor meets Louis Thompsett t...

CEO Special: Light & Wonder Gaming CEO Siobhan Lane - optimising superpowers

Siobhan Lane, Light & Wonder Gaming CEO, speaks to Gambling...

CEO Special: Hoiana Resorts' Steve Wolstenholme – the travel man

Hoiana President & CEO Steve Wolstenholme talks to Gambling...

Read Magazine