Affiliate marketing firm Better Collective has announced the agreement of a deal to acquire German sports portal WettPortal.com for an undisclosed fee.
This deal marks the second German facing affiliate acquisition for the firm in the past four months, following the Better Collective’s acquisition of SportFreunde in June.
Better Collective has confirmed that it will augment WettPortal’s current operations with its own platform and network technologies.
Since being established in 2001, WettPortal has become a major brand within the German speaking market, making it ideally positioned for Better Collective’s strategy of affiliate acquisition.
In a statement confirming the deal, Michal Kopec, Head of Mergers & Acquistions at Better Collective said: “Wettportal is another strong addition to our German speaking portfolio, further improving our position in this important market.”
“It’s an established brand with big potential, which we can now explore further using our existing resources and know-how. We believe we will be able to build on the successful operation and drive the business forward.”
Michael Kosten, Owner of WettPortal added: “As WettPortal is an established product within the industry, we feel very comfortable handing the reigns over to another experienced company, like Better Collective.”
“WettPortal was founded on the principle of helping punters find the best information. As this is one of Better Collective’s core values, I know that they will help the platform develop even further, extending its reach, while maintaining WettPortal’s ideology.”