GAMBLING INSIDER

Sports betting has remained quite static over the past few years, and customers haven’t been able to benefit from significant advancements compared to other sectors within the industry. However, Betgenius' latest collaborative venture with Sportcast may be the most innovative product since the introduction of cash-outs.

Inspired by Request a Bet programmes, the data and technology supplier Betgenius has partnered with the Australian provider Sportcast to launch BetBuilder, a single event accumulator tool.

What differentiates BetBuilder from other operators’ current offers is that Betgenius has been able to create a fully automated product. Whereas most designer bets operators like Sky Bet, William Hill or Coral spend an endless amount of resources and time in calculating odds manually, Sportcast has developed algorithms that will enable customers to instantly build accumulators made up of dozens of different player, team and event markets within the same event.

By combining a slick interface with instant pricing driven by the latest technology and machine learning methods, this product will change pre-match betting for both customers and operators. For players, it gives them great control: punters will have a wide range of markets to bet on – correct score, goal scorer, number of corners, penalties, who will be sent off, etc. On the other hand, for operators, BetBuilder adds a high turnover product to their portfolio that is expected to significantly change mobile sports betting.

The first wave of leading sportsbook operators will be launching before the end of the month, which will feature all the top European leagues. However, it will be shortly expanded to all leagues as well as other major sports such as tennis and basketball.

It should create a more engaging and interactive experience for players because as obvious as it sounds, once punters place a same-event accumulator, they will be watching the game with more attention.

Matt Stephenson, Managing Director at Betgenius, said: “BetBuilder takes the already popular single game acca experience to a completely new level. With a huge focus on UX, the product blurs the lines between pre-match and in-play betting, allowing punters to create their own narrative around any given fixture and to watch that story unfold as the match goes on.”

Ryan Coombs, Commercial Director at Sportcast, said: “We are delighted to announce our partnership with Betgenius and to bring BetBuilder to the market. Thanks to social media the single event accumulator has been born and we now believe it is time for BetBuilder to redefine personalisation and give customers a fresh new betting experience.”