DraftKings expand into Europe

tKings has continued its global market expansion by launching games in both Austria and Ireland this week.

The Boston-based company allows players to compete in both single day and tournament match ups against friends and strangers, with results based on real player's performances. Currently the site has an estimated eight million users despite being restricted in numerous US states.

DraftKings' CEO, Jason Robins, said: “Sports fans in Europe are embracing the game inside the game through DraftKings’ contests and content. As we looked to expand our European footprint, it was an easy choice to launch in Ireland and Austria, given their renowned passion for sports.”

A full offering of DraftKings games and competitions will be available in both the Irish and Austrian markets. That includes seven football leagues, NFL, MLB, NBA, CFL, NHL, Golf, NASCAR, eSports and Mixed Martial Arts.

A press release on the company’s website explained that ‘both Ireland and Austria have strong sports’ cultures and dedicated followers’, which was part of the appeal of the expansion.