European affiliate network Better Collective has furthered its European expansion plans by obtaining a Romanian affiliate licence and acquiring local affiliate network PariuriX.
Founded in 2006, PariuriX has quickly grown to be a market leader within the Romanian gambling industry, primarily focusing on sports betting. The company utilises both professional and amateur tipsters in its sports betting offering and has developed a strong customer base in Romania.
Better Collective is continuing their acquisitive marketing strategy European expansion with this deal, following similar high profile affiliate network acquisitions in France, Austria, Germany and the UK. This move marks the company’s first foray into the Eastern European affiliate marketplace.
In a statement announcing the licensing and acquisition Michal Kopec, Head of M&A at Better Collective said: “With the acquisition of PariuriX, Better Collective immediately becomes a leading sports betting affiliate in Romania. Adding another regulated market to the portfolio of the company is an important strategic step.
“We are very happy that we are taking over a well established and recognized brand. The previous owner, Marius Cădar, has done a great job in developing PariuriX, and Better Collective will now use all available resources to drive this product and brand forward.”
Marius Cădar, Owner & Founder of PariuriX added: "I started PariuriX more than 10 years ago as I wanted to build a community of professional punters that would work together to choose the best bets we can place daily.”
“Over the years we managed to create a team of knowledgeable tipsters with a strong reputation. We now have an intricate knowledge base, which includes posts about betting, casino, and poker. Our forum offers the best support for punters.”
“I'm proud of all the things we managed to achieve and I am happy to hand the baton over to Better Collective. I trust that they can grow the platform even further, while still maintaining it’s core values.”