Kindred and Betfilter launch new social responsibility tool

ne gambling company Kindred Group has announced the launch of a new online social responsibility tool in partnership with Betfilter, which aims to help prevent minors from being exposed to gambling advertisements online.

The tool, AdBlocker, will be offered by Kindred to any customer who wishes to install it and can be installed on mobile, tablet and computer.

Announcing the launch of AdBlocker, Maris Bonello, Integrity Analyst Manager at Kindred Group said: “I am happy that this new social responsibility tool is now ready and available to those who need it. We have always been very clear that our products are only to be used by adults over the age of 18, and therefore see this tool as an important addition to our responsible gambling toolbox.”

Per Albertsen from Betfilter added: “At betfilter.com we are proud to collaborate with Kindred Group on this project. Our company has always strived to help people with gambling problems and also ensure safety for children.

“The new AdBlocker, which is initially available for Windows users, blocks gambling ads, thus preventing vulnerable people from being tempted. We believe this Out of Sight, Out of Mind method to be truly effective in promoting responsible gambling."

Kindred will offer a number of AdBlocker licenses for free to customers; the Betfilter license is already offered for free to Kindred customers.