× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine GGA 2017 AffiliateCon
NEWS 12 March 2018
Better Collective makes first acquisition of 2018
By Robert Simmons

Affiliate network Better Collective has made its first business acquisition of 2018, agreeing a ‘seven-figure’ acquisition of Finnish affiliate network Premium Administration OU.

Better Collective were heavily active in the M&A arena during 2017, agreeing eight other acquisitions during last year with affiliates in a number of key demographic and geographic areas.

Founded in 2014, Premium Administration operates a casino and sports betting affiliate in the Finnish online gambling market. As a part of the deal, Better Collective will take over ownership of several sites, including and

Issuing a statement concerning the acquisition, Jesper Søgaard, Better Collective CEO & Co-Founder said: “After eight successful acquisitions in 2017, Premium Administration OU marks our first acquisition of 2018. This is a prime example of how we are using our long term M&A strategy to help us to further strengthen our position on the top of the iGaming European affiliate market.

“Thanks to Premium OU’s presence in Finland, Better Collective is able to further establish and grow our strength in the Nordic region.”

Mikk Maal, Partner at Premium Administration OU added: “We are so proud with what we’ve created in the past, but at same time we are also excited to see what could happen in our upcoming years with Better Collective.

“With their resources and know-how, the future looks brighter than what we could have hoped for. We are sure that our loyal readers will see the Better Collective benefits very soon.”

RELATED TAGS: Mergers & Acquisitions | Industry | Affiliate
IN-DEPTH 10 December 2018
Tackling the issue of UK self-exclusion

Harrison Sayers asks three industry executives about self-exclusion in UK gambling. Jack Symons, founder of Gamban, tells us why he saw it necessary to create his own self-exclusion software. Tracy Damestani, Chief Executive, National Casino Forum, explains how SENSE has long looked after those looking to avoid land-based casinos. Fiona Palmer, CEO of GAMSTOP, gives an update into the effectiveness of the UK’s National Online Self Exclusion Scheme.