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BMM Testlabs and American Gaming Association ink partnership deal

Game testing laboratory and technical consultants BMM Testlabs has announced the commencement of a multi-year strategic alliance with the American Gaming Association (AGA).

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With the alliance, BMM Testlabs will provide specific expertise in the test lab arena on areas of gaming and regulatory issues. BMM is the longest established and most experienced private independent gaming certification lab in the world, providing professional technical and regulatory compliance services to the gaming industry since 1981.

The company employs 325 people in 13 global locations, serving over 440 jurisdictions and was the first to author independent gaming standards in 1992 and latterly the first set of online gaming standards in 2001. BMM joins with Choctaw Resorts & Casinos, Golden Entertainment, GVC Holdings PLC, Paddy Power Betfair and The Stars Group in being newly appointed as board level members of the American Gaming Association.

Announcing the partnership, Martin Storm, BMM Testlabs' Global President & CEO commented: “BMM is very pleased to partner with the AGA to help prioritize and drive an efficient regulatory reform process.

“It's a significant reflection on our 36+ years of dedication to integrity, innovation and quality within the global gaming industry and we look forward to developing relationships with and meeting the needs of the AGA and its members.”

The benefits of this partnership will span from a co-piloted effort to drive regulatory reform, to joint research and whitepapers, educational forums and BMM's participation in AGA committees and events. BMM will also join the AGA's Board of Directors and its Public Policy Committee from March 2018.

Geoff Freeman, President and CEO, American Gaming Association, added: "BMM is a trusted partner in an industry that is in constant motion and a tremendous resource for the AGA as we gain traction on issues like Sports Betting and the Next Generation Gaming Policy.

“BMM's commitment to the principles of the AGA and its history as a renowned testing lab will benefit our members, as well as the entire gaming industry."

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