NetEnt launches games in Canada through IGT

By Harrison Sayers

NetEnt has continued its expansion into new markets and businesses in September, with its games now live on the regulated market in Canada.

The Swedish-based supplier completed its technical integration with the British Columbia Lottery Corporation (BCLC) through an agreement with US supplier IGT.

As a result, NetEnt has been able to launch a number of games for the first time in the Canadian market through the IGT Connect integration layer provided to the BCLC.

The BCLC is a member of the World Lottery Association (WLA), the industry organisation for state authorised lotteries around the world.

Therese Hillman, Group CEO of NetEnt, commented: “Launching our games to players in British Columbia is an important milestone for us in our expansion in North America.

“Entering regulated markets is a vital part of our strategy going forward, especially within the WLA segment. I am sure that our exciting games will be much appreciated by BCLC’s players.”

Other NetEnt ventures during a busy September include launching games in Lithuania and Norway, as well as beta-launching its new affiliate business, appointing an interim CFO and applying for a Pennsylvania gaming licence.

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