NetEnt launches games in Canada through IGT

The Swedish-based supplier completed its technical integration with the British Columbia Lottery Corporation (BCLC) through an agreement with US supplier IGT.

As a result, NetEnt has been able to launch a number of games for the first time in the Canadian market through the IGT Connect integration layer provided to the BCLC.

The BCLC is a member of the World Lottery Association (WLA), the industry organisation for state authorised lotteries around the world.

Therese Hillman, Group CEO of NetEnt, commented: “Launching our games to players in British Columbia is an important milestone for us in our expansion in North America.

“Entering regulated markets is a vital part of our strategy going forward, especially within the WLA segment. I am sure that our exciting games will be much appreciated by BCLC’s players.”

Other NetEnt ventures during a busy September include launching games in Lithuania and Norway, as well as beta-launching its new affiliate business, appointing an interim CFO and applying for a Pennsylvania gaming licence.

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Harrison Sayers

Gambling Writer

Harrison Sayers is a journalist and editorial professional specialising in the gambling and iGaming sector. He began his career at Gambling Insider, where he served first as Editorial Assistant (July 2017 – November 2017) and then as Staff Writer from March 2018 to October 2018, contributing news coverage and industry analysis to both the publication’s digital and print channels.

Since then, he has continued his career in gambling regulation and compliance journalism, working with GamblingCompliance and VIXIO where he covers regulatory issues and industry developments across European and African jurisdictions.

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