MLB has agreed its first official gaming partnership with MGM Resorts International, combining MLB with the MGM Resorts and PlayMGM brands.
The multi-year deal covers the US and Japan and merges all brands across league and team sponsorships, data usage in gaming, promotion across MLB-owned media platforms as well as domestic and international MLB events.
MGM Resorts will be allowed to promote its brand and gaming across MLB’s digital and broadcast platforms. The use of MLB’s official statistics feed for both its digital and live sports gaming will be made available for MGM throughout the partnership.
MLB and MGM will work alongside one another to make sure responsible gaming measures are put into practice.
Baseball Commissioner Robert D. Manfred, Jr said: “We are pleased to partner with MGM Resorts International, a clear industry leader in the sports gaming area, to work together on bringing innovative experiences to baseball fans and MGM customers.”
Sara Slane, Senior Vice President of Public Affairs for the American Gaming Association, said: “With MLB’s announcement today, three major sports leagues now have official sports betting partners – evidence of our continued commitment to protecting the integrity of both consumers and sporting competitions and that contracts remain preferential to statutes in all sports betting deals.”