SG Digital’s Managed Trading Service (MTS) will be implemented in Caesars Entertainment properties in both New Jersey and Mississippi.
The platform has been created by SG Digital and Don Best, a data supplier which was acquired by parent company Scientific Games earlier this month.
Caesars now has access to additional betting, pricing services and real-time event data solutions.
Keith O’Loughlin, SVP Sportsbook at SG Digital, said: “This is a major milestone for us. Following a quick and simple integration that took less than two weeks following the Don Best acquisition and the recent formation of our Gibraltar sportsbook ops team, Caesars now has one of the most comprehensive sports betting offerings in the US.”
Christian Stuart, EVP Gaming & Interactive at Caesars Entertainment, said: “With the integration of Don Best, Caesars will now be able to provide our customers superior speed and variety in available sports betting lines both on premise and in the Caesars Sports app. The combination of Caesars’ best in class product, brand and loyalty program will continue to drive Caesars Sports to the forefront of the industry as this new opportunity unfolds.”