Published
Mergers & Acquisitions

Kindred given green light for Sweden

Kindred Group's application to operate in Sweden has been accepted.

kindredgroupapp

The firm's Swedish gambling license will allow Kindred to offer commercial online gambling from 30 November and betting on the Swedish market as of 1 January 2019, when the re-regulated Swedish market opens.

Kindred is one of 16 operators listed as licensees for the re-regulated market by the Lotteriinspektionen. 

Earlier in the year, Kindred became the main sponsor for the Allsvenskan and Superettan football leagues after an agreement was met with the Swedish Elite Football Association.

Henrik Tjärnström, CEO of Kindred, said: “Today is a historic day for Kindred. We have been pushing for a modern and sustainable gambling market in Sweden from the very start of Unibet in 1997, in which the focus is on consumer protection and harm minimisation.

"I am extremely proud and delighted that we have finally reached this point and look forward to a new and better future for Kindred, for local sport and for those who enjoy gambling in Sweden.”

Dersim Sylwan, General Manager Sweden at Kindred, said: “The licence in Sweden will give us new opportunities to provide our customers with an even better and more relevant gambling experience through new partnerships and offerings.”

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Nederlandse Loterij
Relax Gaming
Hoiana Resort & Golf
Tipico
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...