Published
Sports Betting

The Stars Group agrees deal as NBA's authorised gaming operator

The Stars Group has signed a multi-year partnership to become the NBA’s authorised gaming operator.

stars group logo

As part of the agreement, the Stars Group will use official NBA betting data, as well as partnering with the sports league to tackle responsible gaming issues.

A number of gambling companies have signed sponsorship and data agreements with American sports leagues recently, with the NBA already having partnered with Sportradar and MGM Resorts International.

Caesars Entertainment has also agreed a deal to partner with NBA side the Philadelphia 76ers.

NBA Head of Fantasy & Gaming, Scott Kaufman-Ross, said: “The Stars Group is an accomplished global online gaming leader and we are excited to work with them on their first U.S. sports league partnership.”

Matt Primeaux, SVP of US Strategy & Operations at the Stars Group, said: “This agreement enables us to use official NBA data and league marks, providing a better experience to our customers, while working with the NBA to protect the integrity of games.”

Premium+ Connections
 
Premium

Lynon

 
Premium

Imagine Live

 
Premium

Galaxsys

 
Premium

Sport Generate

 
Premium

RISK

 
Premium

PIN-UP Partners

 
Premium

Digitain

 
Premium

GammaStack

 
Premium

1xBet Partners

 
Premium

Revsharks

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...