Ladbrokes Coral has re-introduced its affiliate programme in partnership with Income Access; Paysafe Group’s marketing technology and services provider.
Ladbrokes Coral Partners remains the official affiliate programme for Ladbrokes, Coral and Gala.
Anat Schlesinger, Marcom Manager at Ladbrokes Coral Group, said: “As the Coral and Gala brands have worked with Income Access for a number of years, it felt like a natural for Ladbrokes to be migrated onto the platform.
“Relaunching the affiliate programme also provides an opportunity to make essential updates and help Ladbrokes achieve greater synergy with Coral and Gala.”
Tara Wilson, General Manager at Income Access, said: “Partnering with Ladbrokes Coral Partners for this initiative is a very important milestone for Income Access, as we continue to establish a leadership role in the market.
“Positioning ourselves to effectively meet the needs of one of online gaming’s most lauded and respected brands is an accomplishment of which we’re extremely proud.”