Published
Industry

Blueprint Gaming MD: “Project acquisition adds another string to our bow”

Gambling Insider spoke exclusively with Blueprint Gaming Managing Director, Matt Cole, at ICE London, discussing the company’s recent acquisition of Project and its ambitions for 2019.

BluePrintMattCole2

Why is ICE so important to Blueprint and have you launched anything new at the show this year?

We’ve had a big focus on platform marketing tools, which we have shown to around 25 operators over the course of the week. We normally use ICE to demo new games but, as well as this, we have focused heavily on showcasing our specific tools such as: leaderboards, in-game bonuses, marketing messaging and plenty more.

We always inform players as much as we can about the games, looking at when players may be leaving specific games and trying to offer similar games they may be interested in. That’s been the main focus for us and it has got a good reception overall.

We make around 50 games a year at the moment, so there’s five or six new games we’ve brought to ICE to showcase to everyone.

What has been your most successful game in the last 12 months?

Last year, we launched ‘The Goonies,’ which was our biggest bonus game launch. Blueprint has been very much focused on the entertainment end of the market, quite UK-focused as well, over the past ten years. But, in the past twelve months, we’ve focused heavily on casino games.

Games like Napoleon: Rise Of An Empire have proven to be very popular with our core audience, and was voted game of the year by Casinomeister. I would like to think this year will be more of the same!

You state on your website you like to push creative boundaries with your games.  How do you go about this while keeping your games original?

You want to push creative boundaries but you also want to stay commercial. We’ve really increased the volume of games – if you’re a studio and you’re only making eight games a year, it’s pretty hard to learn from mistakes as opposed to making more. We like to create a game, put it out to our audience to receive the feedback and then we can tweak it and take it forward from there.

It’s an evolutionary process. We’re always trying to build on something we know has been successful through either our own stuff or looking at the market. We’re not just thinking of random games; else you end up chasing shadows.

We have a team of BI (business intelligence) guys who look at performance, player drop-offs, so we can understand why games are working or not. It’s all about trial and error in order to get it right.

Blueprint purchased Project during ICE. What can you tell Gambling Insider about that the acquisition?

We’ve known the people who run Project a very long time. They are very much a UK-focused developer on the land-based side with great poker products and some core, well-known UK games.

We will be integrating its content onto our hardware and we will be taking its games online through our RGS. It will be bringing a different style to Blueprint. We’ve got four or five internal studios at the moment, so Project will add another string to our bow.

What is the next big step for Blueprint?

We’re absolutely committed to keeping on making content for our key operating partners. I think we can get out and ahead of our competitors with our platform tools. We can combine great player-relevant games with our platform tools and I don’t think anyone else has that combination at present.

We’ve also had brilliant expansion in Scandinavia; we’ve launched in Italy; we’re shortly launching in Spain. So we are making sure we don’t take our eye off our core business but, at the same time, building content and conducting the regulatory work to expand out across Europe in the next year.

Premium+ Connections
Premium

Digitain

 
Premium

RISK

 
Premium

Galaxsys

 
Premium

Revsharks

 
Premium

PIN-UP Partners

 
Premium

Lynon

 
Premium

Imagine Live

 
Premium

Sport Generate

 
 
Premium

1xBet Partners

 
Premium

GammaStack

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...