× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine
GGA 2019 AffiliateCon
NEWS 13 March 2019

DraftKings announces Brackets for March Madness

By Matthew Enderby

Players on the DrafKings Sportsbook app can now fill out their March Madness brackets and win money for their picks.

Launching today, the DraftKings Brackets product offers a free-to-play game with $64,000 available in prizes and a $100,000 bracket for New Jersey customers that pay $20 to enter.

Customers can join public leagues or create their own private contests and interactive play will be available in the rounds of 32 and 16.

Matt Kalish, DraftKings Chief Revenue Officer and Co-Founder, said: "As American sports fans during March Madness, we are all playing bracket contests with our friends, family and co-workers.

"By launching Brackets on DraftKings Sportsbook, we are bringing the number one way fans engage with March Madness to the biggest stage."

March Madness is one of the hot topics in US sports betting; rival operator FanDuel has announced the opening of its Valley Forge Casino sportsbook, in Pennsylvania, in time for the tournament.

RELATED TAGS: Online | Sports Betting | Industry
IN-DEPTH 10 July 2019
Who will be first to cry "nanny state?"
Industry veteran Kevin Dale argues for a strategic plan for the industry to find middle ground in regulation and change the narrative