Perform Group has been appointed as an MLB Data Distributor for US sports betting operators.
This is part of a paid partnership with MLB.
Perform will now be able to supply its official MLB real-time betting data feed to regulated US sports betting operators.
Perform already has official ultrafast data covering major sports leagues around the world, including the English Premier League and Spanish La Liga.
Andrew Ashenden, CCO at Perform, said: “We are delighted to add MLB’s official fast data to our offering for US facing sportsbooks and odds providers.”
Kenny Gersh, MLB EVP, said: “It’s an important development for us to partner with Perform as the second Authorized MLB Data Distributor in the US for sports betting operators.
"Multiple distributors of our rich, reliable, low-latency data will help drive competition and innovation in the sports betting landscape, providing MLB fans with the best gaming experiences possible.”
In February, MLB also agreed a multi-year data partnership with Sportradar.